What is another word for below the line?
Pronunciation: [bɪlˌə͡ʊ ðə lˈa͡ɪn] (IPA) 
For marketers and advertisers, the term "below the line" refers to strategies and techniques that are not traditional forms of advertising. These synonyms include "non-traditional advertising," "unconventional marketing," "direct response marketing," "guerrilla marketing," and "point-of-sale marketing." Other related concepts include "experiential marketing," "brand activation," and "activation marketing." These techniques aim to engage with consumers in a more personal and direct manner, such as through event marketing, social media campaigns, or promotional giveaways. By utilizing below-the-line strategies, marketers hope to create a more memorable and individualized customer experience.
